Não hão-de as nossas crianças estarem gordas...
Atenção aos cereais cheios de açucar, autênticas bombas calóricas!!!
"Mais de metade dos anúncios a produtos alimentares, destinados a crianças são a alimentos açucarados, concluiu o Observatório da Publicidade. O estudo, que pretendia perceber os efeitos da publicidade no aumento da obesidade infantil incidiu sobre 108 anúncios e concluiu que 60% deles estavam, directa ou indirectamente, relacionados com produtos açucarados. O uso de personagens-mascote foi também relevante nesta análise, aparecendo em quase metade(48%) dos anúncios analisados. A mascote é construída com base em personagens fictícias e com forma de animal para captar a atenção das crianças.Para além da mascote, as personagens modelos inseridas em ambientes familiares às crianças(junto dos amigos, familiares) foram inseridas em quase todos os anúncios (90%). Nos anúncios as personagens masculinas são também preferidas poisremetem para "valores como uma actividade física mais dinâmica e mais energética e mais forte"frisa o documento.O estudo visionou cerca de 150 horas de televisão distribuídas pelos canais RTP1, SIC,TVI,SIC Radical e Panda. "
in Jornal de Noticias
"Mais de metade dos anúncios a produtos alimentares, destinados a crianças são a alimentos açucarados, concluiu o Observatório da Publicidade. O estudo, que pretendia perceber os efeitos da publicidade no aumento da obesidade infantil incidiu sobre 108 anúncios e concluiu que 60% deles estavam, directa ou indirectamente, relacionados com produtos açucarados. O uso de personagens-mascote foi também relevante nesta análise, aparecendo em quase metade(48%) dos anúncios analisados. A mascote é construída com base em personagens fictícias e com forma de animal para captar a atenção das crianças.Para além da mascote, as personagens modelos inseridas em ambientes familiares às crianças(junto dos amigos, familiares) foram inseridas em quase todos os anúncios (90%). Nos anúncios as personagens masculinas são também preferidas poisremetem para "valores como uma actividade física mais dinâmica e mais energética e mais forte"frisa o documento.O estudo visionou cerca de 150 horas de televisão distribuídas pelos canais RTP1, SIC,TVI,SIC Radical e Panda. "
in Jornal de Noticias
posted by Goddess of Nurturing & Wellness at
8:52 p.m.
3 Comments:
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